The Shortomatic Board Shorts Prove that Life's a Beach
Alex Scott — February 27, 2010 — Fashion
References: shortomatic & coolhunting
You rock good style all year long, so why should it stop at the beach? The Shortomatic Board Shorts will be sure to turn heads down at the water.
Designed by California-based artists both renowned and upcoming, the Shortomatic Board Shorts feature psychedelic patterns and make extensive use of bright coloring, which makes them a perfect wear on a sunny day.
Not only do the Shortomatic Board Shorts have killer style, they are also socially conscious, with a portion of all sales going to the Global Green Organization.
Designed by California-based artists both renowned and upcoming, the Shortomatic Board Shorts feature psychedelic patterns and make extensive use of bright coloring, which makes them a perfect wear on a sunny day.
Not only do the Shortomatic Board Shorts have killer style, they are also socially conscious, with a portion of all sales going to the Global Green Organization.
Trend Themes
1. Psychedelic Patterns - Disruptive innovation opportunity: Create psychedelic patterned clothing for other beachwear and summer fashion items.
2. Bright Coloring - Disruptive innovation opportunity: Develop vibrant colored clothing that stands out in any outdoor setting.
3. Socially Conscious Fashion - Disruptive innovation opportunity: Incorporate social and environmental initiatives into fashion products to attract conscious consumer demographics.
Industry Implications
1. Beachwear - Disruptive innovation opportunity: Integrate sustainable materials and conscious design into beachwear products.
2. Summer Fashion - Disruptive innovation opportunity: Combine unique patterns and bold colors to create eye-catching summer fashion collections.
3. Artistic Clothing - Disruptive innovation opportunity: Collaborate with renowned and upcoming artists to create artistic clothing pieces for different occasions and markets.
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