The Shopbop Spring Collection Lets Dogs Have the Spotlight
Sarah Dos Santos — April 10, 2014 — Fashion
References: shopbop & fashiongonerogue
This adorable shoot for the Shopbop spring 2014 collection lets dogs model their new items. From sunglasses and purses to jewelry and sneakers, these pups seem more than happy to show off their great fashion taste for the camera.
The online retailer enlisted canine talent from some of its employees and as the pooches sport the metallic and neon tones they look very fashionable and luxurious. Some of the dogs got right into role and posed with their best poker face, while others let their tongues hanging out, going for a more natural look. One pup looked down to the ground in a coyish way while letting a bit of her eyes peek from out of the sunglasses. The shades even matched her leash -- very stylish. This adorable photo shoot for Shopbop spring is a fun way to get people excited about the new products and share a love for a man and woman's furry best friend.
The online retailer enlisted canine talent from some of its employees and as the pooches sport the metallic and neon tones they look very fashionable and luxurious. Some of the dogs got right into role and posed with their best poker face, while others let their tongues hanging out, going for a more natural look. One pup looked down to the ground in a coyish way while letting a bit of her eyes peek from out of the sunglasses. The shades even matched her leash -- very stylish. This adorable photo shoot for Shopbop spring is a fun way to get people excited about the new products and share a love for a man and woman's furry best friend.
Trend Themes
1. Pet Fashion - The trend of styling pets with fashionable clothing and accessories presents an opportunity for retailers to create innovative and luxurious pet fashion lines.
2. Dog Modeling - The trend of using dogs as models in fashion shoots opens up opportunities for pet owners to showcase their furry friends and collaborate with brands for unique marketing campaigns.
3. Pooch Personalization - The trend of personalizing pet accessories, such as matching leashes and sunglasses, allows pet owners to express their own style and create a unique fashion statement for their pets.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the pet fashion trend by introducing dedicated pet fashion lines and collaborating with pet owners to showcase their products.
2. Photography - The trend of dog modeling presents opportunities for photographers to specialize in pet photography and collaborate with brands for creative and unique fashion shoots featuring pets.
3. Personalized Accessories - The trend of pooch personalization offers opportunities for retailers to create customized pet accessories and cater to pet owners who want to express themselves and their pets' unique style.
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