Consumer Dollars and Visitor Clicks Support Worthy Causes
Katie Cordrey — February 27, 2009 — Social Good
References: snopes & theanimalrescuesite
Here’s a site that lets you help to rescue animals with the click of a button. It’s not a hoax.
The Animal Rescue Site provides two ways to help animals in need. One is to go to the site and click on a “Click to Give,” button, the other is to shop on the site. A portion of all sales are donated to animals in need. The site is eager for clicking visitors, as the Australian fires have left a large number of animals in need.
I checked the claims on snopes.com and hoax-slayer.com. Both sites confirm that The Animal Rescue Site is legit. The site is part of CharityUSA.com and the GreaterGood Network Stores.
There is a wide variety of items to purchase on the site, from jewelry, clothing and accessories to green, fair trade and Petfinder products. If you aren’t interested in helping the animal rescue project, you can choose other causes to support when you make your purchase.
Check out the gallery above for some of the pet-themed goodies. But if you visit the site, you’ll find that they have non-pet stuff too.
The Animal Rescue Site provides two ways to help animals in need. One is to go to the site and click on a “Click to Give,” button, the other is to shop on the site. A portion of all sales are donated to animals in need. The site is eager for clicking visitors, as the Australian fires have left a large number of animals in need.
I checked the claims on snopes.com and hoax-slayer.com. Both sites confirm that The Animal Rescue Site is legit. The site is part of CharityUSA.com and the GreaterGood Network Stores.
There is a wide variety of items to purchase on the site, from jewelry, clothing and accessories to green, fair trade and Petfinder products. If you aren’t interested in helping the animal rescue project, you can choose other causes to support when you make your purchase.
Check out the gallery above for some of the pet-themed goodies. But if you visit the site, you’ll find that they have non-pet stuff too.
Trend Themes
1. Crowdfunded Animal Rescue - Opportunity for businesses to create crowdfunding platforms specifically for animal rescue projects.
2. Click-to-give - Potential for businesses to develop click-to-give platforms that support various charitable causes, including animal rescue.
3. Cause-related Shopping - Disruptive innovation opportunity for businesses to integrate charitable donations into the retail experience, similar to The Animal Rescue Site.
Industry Implications
1. E-commerce - E-commerce platforms can explore the incorporation of click-to-give mechanisms to support charitable causes.
2. Charitable Giving - Charitable organizations can leverage crowdfunding platforms to raise funds for animal rescue projects and other causes.
3. Retail - Retailers can follow the example of The Animal Rescue Site and donate a portion of their sales to animal rescue and other worthy causes.
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