Shoe the Bear & Bibi GHOST Collaborate on Spring/Summer Collection
Ryan Hinkson — July 26, 2010 — Fashion
References: shoethebear & behance.net
Here's why I really dig the lookbook for the 2010 Spring/Summer Shoe the Bear & Bibi GHOST collaboration. First off, they have a female modeling men's footwear. Second, the lookbook intersperses vintage-styled scenes with product shots of the footwear.
This collaboration by Shoe the Bear & Bibi GHOST produced some great results. There are tons of styles to chose from. Whether you need something casual or a little dressier, your feet are covered.
Implications - The collection of shoes come in solid colors such as blue and two-tone colors that include a stylish mix of cream and brown. There is even a unique black pair that has the word "milk" in white lettering splashed across the side.
This collaboration by Shoe the Bear & Bibi GHOST produced some great results. There are tons of styles to chose from. Whether you need something casual or a little dressier, your feet are covered.
Implications - The collection of shoes come in solid colors such as blue and two-tone colors that include a stylish mix of cream and brown. There is even a unique black pair that has the word "milk" in white lettering splashed across the side.
Trend Themes
1. Vintage-inspired Lookbooks - Opportunity for brands to create lookbooks that feature vintage-styled scenes and unconventional models, breaking traditional fashion norms.
2. Gender-neutral Fashion - Chance for brands to challenge gender stereotypes by showcasing women modeling men's footwear in lookbooks.
3. Unique Color Combinations - Potential for brands to experiment with unconventional color combinations in footwear collections, such as cream and brown or black with bold lettering.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways of showcasing their products through vintage-styled lookbooks and gender-neutral fashion campaigns.
2. Footwear - Footwear brands can take advantage of unique color combinations and collaborate with unconventional models to create disruptive collections.
3. Advertising - Advertising agencies can develop creative campaigns for brands that break fashion stereotypes and incorporate vintage-styled aesthetics.
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