The Shockoe Atelier Petersburg Deadstock Collection is Rugged
Michael Hemsworth — February 27, 2018 — Fashion
References: shockoeatelier & coolmaterial
The Shockoe Atelier Petersburg Deadstock Collection has been released by the fashion brand to offer fans of the company something completely out of the ordinary with a modern flair. Crafted from denim that was sourced from an abandoned factory in Petersburg, Virginia, the jeans are all made from the old denim from the 60s and 70s. This makes the garments vintage thanks to the material but modern because of the brand's ability to craft options that are inspired by current fashions.
The Shockoe Atelier Petersburg Deadstock Collection is only available until the various sizes and colors sell out, which makes it an extremely limited edition option when looking for a new pair of jeans. The pants are also affordably priced to ensure they aren't only accessible by those who have ample funds to spend on new garments.
Image Credit: Cool Material
The Shockoe Atelier Petersburg Deadstock Collection is only available until the various sizes and colors sell out, which makes it an extremely limited edition option when looking for a new pair of jeans. The pants are also affordably priced to ensure they aren't only accessible by those who have ample funds to spend on new garments.
Image Credit: Cool Material
Trend Themes
1. Premium Deadstock Denim - Sourcing and repurposing deadstock denim for premium collections, combining vintage material with modern design.
2. Limited Edition Fashion - Creating limited edition fashion collections to appeal to consumers seeking unique and rare fashion finds.
3. Affordable Luxury Fashion - Crafting high-quality apparel collections at accessible price points to cater to wider audiences.
Industry Implications
1. Fashion Industry - Fashion brands can source deadstock materials, create limited edition collections, and offer affordable luxury fashion to attract more customers.
2. Sustainability Industry - Creating more sustainable fashion through sourcing and repurposing deadstock denim, and minimizing textile waste in the fashion industry.
3. E-commerce Industry - Leveraging e-commerce platforms to reach wider audiences and cater to consumer demand for rare fashion finds and accessible luxury.
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