The That Shirt Gray by 'Skreened' Takes Lingo and Makes it Laughable
Erin Kirkpatrick — May 19, 2013 — Fashion
References: skreened
The That Shirt Gray Top by Sckreened takes a whimsical approach to words and phrases. It is no surprise that today's younger generation are constantly inventing, re-imagining and altering the pronunciation of words. One example of this is "cray," a term used to express how crazy something is and often results in a cringing reaction from lovers of the English language.
Some people see terms like these as offensive to the English vernacular, while others seem them as mildly entertaining. However, the That Shirt Gray Top by Sckreened finds a healthy balance between puns and popular slang. In the place of saying that this shirt is cray, it takes a laughably literal approach by proclaiming that this shirt is gray. Now people will know the exact color of your shirt -- in case there was any doubt -- and they will also bear witness to your witty sense of humor.
Some people see terms like these as offensive to the English vernacular, while others seem them as mildly entertaining. However, the That Shirt Gray Top by Sckreened finds a healthy balance between puns and popular slang. In the place of saying that this shirt is cray, it takes a laughably literal approach by proclaiming that this shirt is gray. Now people will know the exact color of your shirt -- in case there was any doubt -- and they will also bear witness to your witty sense of humor.
Trend Themes
1. Slang-inspired Clothing - Creating clothing with puns and popular slang terminology to appeal to the younger generations
2. Whimsical Fashion - Designing clothes with humorous and lighthearted sayings to attract consumers who enjoy puns and pop culture references
3. Literal Interpretation Fashion - Capitalizing on the popularity of memes and slang terminology to create clothing with literal interpretations of common phrases
Industry Implications
1. Fashion - The fashion industry can design and market clothing with trendy and relevant slang terminology to attract younger consumers
2. Social Media - Social media can use popular slang and memes to engage with their audience and create more relatable content
3. Marketing and Advertising - Brands can use the popularity of slang and memes to create marketing campaigns that resonate with younger audiences
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