'Ship Your Enemies Glitter' is a Revenge Service that Gets Just About Everywhere
Meghan Young — January 14, 2015 — Unique
References: shipyourenemiesglitter & refinery29
Hate mail has been given a bit of a fashionable twist thanks to a service based out of Australia, Ship Your Enemies Glitter. A straight forward name for a straight forward case of revenge, people will be able to inflict a lot of damage with a simple product. After all, people have been known to find glitter on them days, even weeks, after they made brief contact with the stuff.
With the help of Ship Your Enemies Glitter, which went instantly viral on Twitter, Refinery29 writes that the company "will send your arch-nemesis an envelope of what is notoriously known as "craft herpes" for $8.15 (in U.S. monies)." Also included? A note detailing how awful the recipient is.
With the help of Ship Your Enemies Glitter, which went instantly viral on Twitter, Refinery29 writes that the company "will send your arch-nemesis an envelope of what is notoriously known as "craft herpes" for $8.15 (in U.S. monies)." Also included? A note detailing how awful the recipient is.
Trend Themes
1. Revenge Services - The trend of revenge services like Ship Your Enemies Glitter offers opportunities for disruptive innovation in personalization and customization of revenge products.
2. Viral Marketing on Social Media - The trend of companies like Ship Your Enemies Glitter going instantly viral on social media creates opportunities for disruptive innovation in leveraging social media platforms for marketing campaigns.
3. Unconventional Product Delivery - The trend of unconventional product delivery, demonstrated by Ship Your Enemies Glitter sending glitter-filled envelopes, presents opportunities for disruptive innovation in creative and unexpected ways of distributing products.
Industry Implications
1. E-commerce - The e-commerce industry can explore disruptive innovation opportunities by introducing personalized revenge services and unique product offerings that generate viral buzz on social media platforms.
2. Marketing and Advertising - The marketing and advertising industry can seize disruptive innovation opportunities by developing strategies to leverage the power of viral marketing on social media, capitalizing on trends like Ship Your Enemies Glitter.
3. Logistics and Delivery - The logistics and delivery industry has potential disruptive innovation opportunities to create unconventional means of product delivery, inspired by companies like Ship Your Enemies Glitter, that provide unique and memorable experiences for customers.
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