Shiner Beers Launched the Shiner 1909 to Celebrate 112 Brewing Years
Elena Rahman — September 27, 2021 — Lifestyle
References: shiner
Shiner Beers launched the Shiner 1909 in celebration of 112 years of craft brewing. The makers of the iconic Shiner Bock created a new small-batch lager to honor its roots.
The Shiner 1909 lager is brewed with heritage ingredients to celebrate the history and longevity of the Texan brewery. Every beer is brewed and bottled in Shiner, Texas, at the company's original brewery location. Founding in 1909 by a group of Czech and German settlers, the Shiner Beers legacy originates from a Bavarian named Kosmos Spoetzl, who joined the company in 1914. Shiner 1909 is crafted with Heritage 2-row barley, Noble hops, Shiner's proprietary lager yeast, and water from the century-old artesian well. The small-batch brew is available nationwide.
Image Credit: Shiner Beers
The Shiner 1909 lager is brewed with heritage ingredients to celebrate the history and longevity of the Texan brewery. Every beer is brewed and bottled in Shiner, Texas, at the company's original brewery location. Founding in 1909 by a group of Czech and German settlers, the Shiner Beers legacy originates from a Bavarian named Kosmos Spoetzl, who joined the company in 1914. Shiner 1909 is crafted with Heritage 2-row barley, Noble hops, Shiner's proprietary lager yeast, and water from the century-old artesian well. The small-batch brew is available nationwide.
Image Credit: Shiner Beers
Trend Themes
1. Heritage Ingredient Beers - Craft breweries can create small-batch beers that incorporate historic ingredients, appealing to consumers' interest in unique and culturally significant products.
2. Small-batch Brewing - Breweries can differentiate themselves in the market by producing limited edition beers, appealing to consumers' desire for exclusive experiences.
3. Locally Sourced Brewing - Breweries can highlight their use of locally sourced ingredients and their historical ties to the community, appealing to consumers' desire for environmentally friendly and socially responsible products.
Industry Implications
1. Craft Brewing - Craft breweries can leverage their ability to create unique and culturally significant products using heritage ingredients to attract consumers looking for innovative and authentic beers.
2. Food and Beverage - Restaurants and bars can incorporate small-batch beers with heritage ingredients on their menus to offer exclusive and culturally significant drink options to their customers, setting themselves apart from their competitors.
3. Tourism - Breweries that highlight their historical ties to the community and use of locally sourced ingredients can appeal to tourists interested in cultural experiences and sustainable travel, creating opportunities for partnerships with local tourism industries.
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