Frank Body's Three-Piece Set Includes an Oil, an Illuminator and a Scrub
Laura McQuarrie — October 27, 2017 — Fashion
Earlier this year, Frank Body released its organic Shimmer Scrub, which quickly amassed a 90,000-person waitlist—soon, the brand will be releasing a brand new Shimmer Bomb Kit, which will include the highly coveted Shimmer Scrub, along with two new products: Illuminator and Magic Shimmer Oil.
The Magic Shimmer Oil is said to provide "an Insta filter for the skin that's worth sharing," that takes the form of a natural dry vegan oil that's ultra-moisturizing. The formula includes coconut, grapeseed and evening primrose oils, which nourish the skin and add a luminous glow. On top of this, there's also the Illuminator, which includes a blend of gold and silver mica that may be applied like a regular highlighter product to the face for and body for an added glow.
While there are many beauty products that feature synthetic additives and glitter as a means of creating shine, this one helps to provide a natural glow powered by ultra-nourishing ingredients.
The Magic Shimmer Oil is said to provide "an Insta filter for the skin that's worth sharing," that takes the form of a natural dry vegan oil that's ultra-moisturizing. The formula includes coconut, grapeseed and evening primrose oils, which nourish the skin and add a luminous glow. On top of this, there's also the Illuminator, which includes a blend of gold and silver mica that may be applied like a regular highlighter product to the face for and body for an added glow.
While there are many beauty products that feature synthetic additives and glitter as a means of creating shine, this one helps to provide a natural glow powered by ultra-nourishing ingredients.
Trend Themes
1. Organic Beauty Products - Opportunity for disruptive innovation in creating natural and nourishing beauty products with organic ingredients.
2. Shimmer and Glow - Opportunity to develop innovative shimmer and glow products that provide a natural and luminous look.
3. Waitlist Marketing - Opportunity to utilize waitlist marketing strategy to generate high demand for new beauty products.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunities in the development of organic and nourishing beauty products.
2. Cosmetics - Opportunity to create innovative shimmer and glow cosmetics that provide a natural and luminous look.
3. Marketing and Branding - Opportunity to leverage waitlist marketing strategy to generate high demand for new products in various industries.
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