The Shift Concept Camera is Designed for Viral Video Makers
Michael Hines — July 3, 2011 — Tech
References: yankodesign
If I were a young filmmaker I would be all over Daniel Spönemann's Shift concept camera. The shift takes the Micro Four Thirds system to a whole new level, incorporating a unique frame that gives the user more control over the camera.
Shift can be operated in a variety of ways, letting you get the perfect shot without the need for a tripod, chest harness or any other accessory. Movie-making newbies such as myself will appreciate the camera's touch-screen wireless controls that let you operate it from a distance. The quality and popularity of viral videos have both been on the rise in recent years. It won't be long before a new generation of filmmakers is demanding cheap and innovative tech such as the Shift concept camera.
Shift can be operated in a variety of ways, letting you get the perfect shot without the need for a tripod, chest harness or any other accessory. Movie-making newbies such as myself will appreciate the camera's touch-screen wireless controls that let you operate it from a distance. The quality and popularity of viral videos have both been on the rise in recent years. It won't be long before a new generation of filmmakers is demanding cheap and innovative tech such as the Shift concept camera.
Trend Themes
1. Wireless Video Camera Control - The shift concept camera demonstrates the demand for touch-screen wireless control, signaling a potential trend in video camera technology.
2. Portable Camera Equipment - The shift concept camera's control options suggest a trend in more portable, all-in-one camera equipment that could disrupt traditional camera technology.
3. Social Media-ready Cameras - The popularity of viral videos points to a trend in demand for cameras that are easy to use, portable, and optimized for social media sharing and could create new opportunities in the camera industry.
Industry Implications
1. Professional Film and Video Production - The control features of the shift concept camera could disrupt traditional video camera technologies and offer a new, more accessible tool for professional filmmakers.
2. Consumer Electronics - The demand for more portable and accessible camera technology could signal an opportunity for consumer electronics companies to innovate and create a new generation of products.
3. Social Media Marketing - The trend toward viral videos and social media optimization suggests a disruption in the marketing industry, with increased demand for optimized video content and strategies.
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