The Sherwin-Williams Print Campaign is Delicious
Luisa Amanda Gomes — May 18, 2010 — Marketing
References: sherwin-williams & advertlover
The Sherwin-William print campaign showcases exactly why they’re the color experts. Their print campaign (which was put together by advertising agency,\ McKinney), has actually managed to make me hungry because of the rich color scheme of their sundae. Anyone who has the ability to make paper look so appetizing certainly must know a thing or two about colors.
The slogan then reads, “Make the most of your color with the very best paint. For exceptional coverage, rich color and results that last, ask Sherwin-Williams.” So, for anyone who’s looking to make their homes look more delectable, Sherwin-Williams is a company you’re going to want to visit.
The slogan then reads, “Make the most of your color with the very best paint. For exceptional coverage, rich color and results that last, ask Sherwin-Williams.” So, for anyone who’s looking to make their homes look more delectable, Sherwin-Williams is a company you’re going to want to visit.
Trend Themes
1. Rich Color Schemes - Opportunity for disruptive innovation in the paint and interior design industries to focus on creating unique and appetizing color schemes for homes and businesses.
2. Delicious Advertising Campaigns - Opportunity for disruptive innovation in the advertising industry to prioritize creating visually appealing and memorable ads utilizing food imagery and themes.
3. Expert Color Consultants - Opportunity for disruptive innovation in the consulting industry to focus on offering expert color consultation services for interior design projects.
Industry Implications
1. Paint - Potential for disruptive innovation within the paint industry to focus on creating unique and visually appealing color schemes to set themselves apart from competitors.
2. Interior Design - Opportunity for disruptive innovation within the interior design industry to further prioritize unique and appetizing color schemes for homes and businesses.
3. Advertising - Opportunity for disruptive innovation within the advertising industry to prioritize visually appealing and memorable ads that make use of food imagery and themes.
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