The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
Alyson Wyers — January 11, 2017 — Marketing
Currently taking place on Twitter, the BBC is hosting a Sherlock Live event, encouraging mystery fans to try out their own powers of deduction. The interactive Twitter experience consists of the BBC 1 account tweeting clues and other details of a case for followers to collect and solve.
The campaign also serves to advertise their show Sherlock, a contemporary version of the stories by Arthur Conan Doyle starring Benedict Cumberbatch and Martin Freeman, which recently began a new season. Sherlock Live (or #SherlockLive) began at 8pm GMT on Tuesday, January 10th. The mystery you can solve online is a clever way to engage with fans of the program as well as incorporating other Twitter users who may see the hashtag trending.
The campaign also serves to advertise their show Sherlock, a contemporary version of the stories by Arthur Conan Doyle starring Benedict Cumberbatch and Martin Freeman, which recently began a new season. Sherlock Live (or #SherlockLive) began at 8pm GMT on Tuesday, January 10th. The mystery you can solve online is a clever way to engage with fans of the program as well as incorporating other Twitter users who may see the hashtag trending.
Trend Themes
1. Interactive Twitter Experiences - Businesses can create interactive experiences, like Sherlock Live, that engage customers and incorporate social media platforms.
2. Mystery-centric Campaigns - Companies can tap into mystery and escape room trends by creating campaigns that allow customers to solve puzzles or clues.
3. Cross-platform Promotion - Marketing initiatives can simultaneously advertise content and engage online audiences through cross-platform promotional tactics.
Industry Implications
1. Media - Media companies can use interactive social media campaigns, like Sherlock Live, to promote their shows and engage audiences.
2. Entertainment - Entertainment companies can create mystery-centric campaigns to capitalize on the popularity of escape rooms and puzzle-solving.
3. Marketing - Marketing agencies can use cross-platform promotion to advertise their clients' content while also encouraging online engagement.
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