The Shepard Fairey Vote Postcard is a Free Politically Inspired Memo
Nikki Taylor — October 20, 2012 — Art & Design
References: obeygiant & blog.sincerely
The Shepard Fairey Vote Postcard is a collaboration between the Sincerely Ink App and ObeyGiant to encourage people to cast their ballots in November.
Sincerely is a San Francisco company responsible for card-sharing phone applications like Ink and Postagram. After seeing how people reacted to Fairey's Obama: Hope illustration, it teamed up with the graphic designer to make 100,000 free limited edition postcards that are only available through the Ink app.
The Sincerely and Shepard Fairey vote postcard is a way to inspire people to pay attention to the election and vote for their preferred candidate. The company also hopes to recruit new customers in time for postcard season and popularize its brand.
Sincerely is a San Francisco company responsible for card-sharing phone applications like Ink and Postagram. After seeing how people reacted to Fairey's Obama: Hope illustration, it teamed up with the graphic designer to make 100,000 free limited edition postcards that are only available through the Ink app.
The Sincerely and Shepard Fairey vote postcard is a way to inspire people to pay attention to the election and vote for their preferred candidate. The company also hopes to recruit new customers in time for postcard season and popularize its brand.
Trend Themes
1. Political Engagement - The collaboration between Sincerely and Shepard Fairey provides an innovative way to inspire people to pay attention to elections and engage in political discussions.
2. Digital Postcards - The limited edition postcards available through the Ink app introduce a new way for individuals to share their political views and support their preferred candidates.
3. Branding Through Collaboration - The partnership between Sincerely and Shepard Fairey not only promotes the value of voting but also serves as a disruptive branding strategy to attract new customers and popularize the Ink app.
Industry Implications
1. Mobile Applications - The collaboration showcases the potential of mobile applications like Ink to create unique and engaging experiences that foster political engagement.
2. Graphic Design - Shepard Fairey's collaboration with Sincerely highlights the role of graphic design in promoting political initiatives and encouraging civic participation.
3. Marketing and Advertising - The partnership between Sincerely and Shepard Fairey serves as an innovative marketing and advertising approach, leveraging the popularity and impact of Fairey's artwork to attract and retain customers.
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