The Shepard Fairey Mural Advertises the Lifestyle of Obey Giant
Sophia Pelka — March 1, 2012 — Art & Design
References: obeygiant & dallascontemporary.org
The Shepard Fairey mural for Dallas Contemporary is a rich commemoration of vintage propaganda. While the series is minimalistic in color scheme and aesthetics, it is rich in meaning and social statement. Fairey intends to inspire the community to start questioning their relationship with their surrounding, engaging depth and curiosity. He leans on the idea that art is meant to be enjoyed aesthetically, and not destroyed via harsh interpretations.
The mural is in conjunction with the Obey Giant movement, originating from Fairey's 'Andre Has a Posse' skate stickers from 1998. Fairey is a stellar graphic designer with a broad range of styles and skills. He climbed his way to the top from the charming scum of the skateboard scene to eventually design the Barack Obama 'Hope' poster.
The Dallas Contemporary installation extends through the city, spreading Fairey's energizing work through suburbs and more industrial areas.
The mural is in conjunction with the Obey Giant movement, originating from Fairey's 'Andre Has a Posse' skate stickers from 1998. Fairey is a stellar graphic designer with a broad range of styles and skills. He climbed his way to the top from the charming scum of the skateboard scene to eventually design the Barack Obama 'Hope' poster.
The Dallas Contemporary installation extends through the city, spreading Fairey's energizing work through suburbs and more industrial areas.
Trend Themes
1. Vintage Propaganda Art - The resurgence of vintage propaganda art presents opportunities for artists and brands to create visually compelling and thought-provoking works that resonate with audiences.
2. Street Art as Social Commentary - The use of street art as a platform for social commentary opens up avenues for artists and activists to engage communities and spark conversations about important issues.
3. Integration of Art in Urban Spaces - The integration of large-scale murals and installations in urban spaces offers opportunities for artists, organizations, and businesses to enhance the visual appeal and cultural vibrancy of cities.
Industry Implications
1. Art and Design - The art and design industry can leverage the trend of vintage propaganda art and street art as social commentary to inspire new artistic expressions and innovative visual communication.
2. Advertising and Marketing - The advertising and marketing industry can explore collaborations with street artists to create impactful and authentic campaigns that resonate with urban audiences.
3. Urban Development and City Planning - The urban development and city planning industry can incorporate large-scale art installations into their projects to enhance the cultural identity and aesthetic appeal of cities, fostering community engagement and revitalization.
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