The Shenzhen Marriott Hotel Nanshan Presents the Chain's New Image
Rebecca Byers — June 13, 2017 — World
References: retaildesignblog.net
The Shenzhen Marriott Hotel Nanshan is a stunning recently opened hotel by Cheng Chung Design. Located in Shenzhen, China, the breathtaking hospitality experience is a shining example of Marriott International's evolving brand image. Designed to be eco-friendly and aesthetically pleasing (for the mind, body and soul, one may add), the Shenzhen Marriott Hotel Nanshan also incorporates the latest technology and shies away from over-the-top decor in favor of a sleek, simplicity-driven style.
The new Marriott International image will look to bring the hotel chain back to life, infusing it with amenities and design elements that adhere to contemporary traveller expectations.
The team at Cheng Chung Design aimed to create a nature-focused space that also functioned as an "art museum" hotel, bringing in both multi-sensory and experiential elements for the ultimate guest experience.
The new Marriott International image will look to bring the hotel chain back to life, infusing it with amenities and design elements that adhere to contemporary traveller expectations.
The team at Cheng Chung Design aimed to create a nature-focused space that also functioned as an "art museum" hotel, bringing in both multi-sensory and experiential elements for the ultimate guest experience.
Trend Themes
1. Nature-focused Hospitality - Hotels are incorporating eco-friendly design and immersive nature experiences to provide guests with a holistic hospitality experience.
2. Simplicity-driven Design - Hotels are choosing a sleek, minimalistic design over over-the-top decor to appeal to contemporary traveler preferences.
3. Multi-sensory Experience - Hotels are incorporating experiential elements, such as art exhibits and nature-focused design, to create a memorable and immersive stay for guests.
Industry Implications
1. Hospitality - Hotel chains can incorporate nature-focused design and immersive elements to appeal to contemporary traveler preferences.
2. Interior Design - Designers can explore simplicity-driven design with eco-friendly materials and multi-sensory elements to create a unique and memorable hospitality experience.
3. Art and Exhibition - Art museums and exhibitions can partner with hotels to showcase exhibits and provide guests with a multi-sensory and immersive experience.
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