Shein is Launching a Design Competition TV Series
Francesca Mercurio — August 26, 2021 — Pop Culture
References: businessoffashion
Online women's fashion boutique, Shein, has announced it will launch an all-new design competition series.
The show will spotlight 30 emerging designers, all competing to win a prize of USD 100,000. The show will be a four-part series and begins on August 22. It will be available to stream on Shein's app and other social media platforms. The Shein x 100K Challenge will feature five judges, including celebrity Khloé Kardashian, Christian Siriano, and Law Roach.
The show will run for four weeks, with eliminations occurring until the final five contestants remain to compete in the finale. The contestant's designs will have the chance to be featured in Shein's upcoming Fall/Winter 2021 virtual fashion show and have their designs manufactured and featured on the company's website.
Image Credit: Shein
The show will spotlight 30 emerging designers, all competing to win a prize of USD 100,000. The show will be a four-part series and begins on August 22. It will be available to stream on Shein's app and other social media platforms. The Shein x 100K Challenge will feature five judges, including celebrity Khloé Kardashian, Christian Siriano, and Law Roach.
The show will run for four weeks, with eliminations occurring until the final five contestants remain to compete in the finale. The contestant's designs will have the chance to be featured in Shein's upcoming Fall/Winter 2021 virtual fashion show and have their designs manufactured and featured on the company's website.
Image Credit: Shein
Trend Themes
1. Virtual Fashion Shows - The rise in popularity of virtual fashion shows presents an opportunity for fashion retailers to showcase their collections to a larger audience without the limitations of physical shows.
2. Crowdsourcing Design Competitions - More fashion retailers are leveraging crowdsourcing design competitions as a way to bring fresh ideas to their collections and connect with emerging designers.
3. Celebrity Endorsements - Collaborating with celebrity endorsers can help fashion retailers increase brand awareness and connect with younger or more diverse audiences.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage crowdsourcing design competitions and virtual fashion shows to remain competitive in the fast-paced fashion industry and appeal to younger, more socially conscious consumers.
2. Entertainment - The rise of fashion competition TV shows presents a huge opportunity for entertainment companies to invest in similar programming.
3. Social Media - Social media platforms can capitalize on the trend of crowdsourcing design competitions and virtual fashion shows to engage users and increase revenue streams through sponsored content.
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