Shawn Stussy S/Double Expands the Brand to the World of Surfing
References: s-double & freshnessmag
Stussy has already made a name for itself in the world of fashion and now the company is expanding into the world of surfing with the Shawn Stussy S/Double surfboard.
Considering that the company is originally from Orange Country, California it really is no surprise that the brand would venture into surfing with the Shawn Stussy S/Double. In fact, I'd say it's a bit of a surprise that it took a while for this to happen. This newfound project is all about going back to the founder's roots, so it's quite personal. According to Freshnessmag.com, the board takes on the design elements of a "Gregg Liddle egg with a classic Bob Simmons vibe," and features a "twin-fin, neutral rocker and slim foil." Right now, the Shawn Stussy S/Double is still in its prototype stage, but it may be ready this coming fall.
Considering that the company is originally from Orange Country, California it really is no surprise that the brand would venture into surfing with the Shawn Stussy S/Double. In fact, I'd say it's a bit of a surprise that it took a while for this to happen. This newfound project is all about going back to the founder's roots, so it's quite personal. According to Freshnessmag.com, the board takes on the design elements of a "Gregg Liddle egg with a classic Bob Simmons vibe," and features a "twin-fin, neutral rocker and slim foil." Right now, the Shawn Stussy S/Double is still in its prototype stage, but it may be ready this coming fall.
Trend Themes
1. Urban Surfing Fashion - Expanding streetwear fashion brands into the world of surfing creates opportunities to tap into a new market and offer unique, fashion-forward surfboards.
2. Founder's Roots Revival - Embracing a founder's personal connection to a particular industry, such as surfing, paves the way for creating authentic and nostalgic products that resonate with consumers.
3. Hybrid Design - Blending classic surfboard design elements with modern aesthetics allows for the creation of innovative and visually appealing surfboards.
Industry Implications
1. Fashion - Fashion brands can explore opportunities to expand their product offerings by entering the surfing industry with trendy and stylish surfboards.
2. Sports - The surfing industry can benefit from collaborations with fashion brands to introduce unique and fashionable surfboard designs that appeal to a broader audience.
3. Product Design - The development of urban streetwear surfboards presents an opportunity for product designers to innovate and experiment with new materials, shapes, and finishes for surfboards.
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