Microwave, Grill & Steamer are All Packed into Sharp Steamwave AX-1100
Summer Luu — September 16, 2010 — Art & Design
References: sharp.net.au & gizmag
The Sharp 'Steamwave AX-1100' is a 3-in-1 steam oven packed with a steamer, grill and microwave.
It is the first to introduce steam and grill into a microwave unit. The steamer has a 15-programmable setting; the grill is 40 percent faster than conventional grills; and it can operate as a powerful 900-watt microwave.
Perfect for small condo units and city living, urbanites can now save room in the kitchen with this new appliance.
Implications - Products that incorporate multiple functions within one easily useable device quickly appeal to the fast-paced lives that consumers admittedly possess. Companies that allow their technology to create multiple services for consumers will be more likely to attract a target market of on-the-go consumers, which is highly lucrative.
It is the first to introduce steam and grill into a microwave unit. The steamer has a 15-programmable setting; the grill is 40 percent faster than conventional grills; and it can operate as a powerful 900-watt microwave.
Perfect for small condo units and city living, urbanites can now save room in the kitchen with this new appliance.
Implications - Products that incorporate multiple functions within one easily useable device quickly appeal to the fast-paced lives that consumers admittedly possess. Companies that allow their technology to create multiple services for consumers will be more likely to attract a target market of on-the-go consumers, which is highly lucrative.
Trend Themes
1. Triple-action Ovens - Combining multiple functionalities into one user-friendly device is an effective method to serve the needs of fast-paced consumers.
2. Steamwave Cookware - Providing an appliance that incorporates steam, grill, and microwave for efficient kitchen space saves urban dwellers time and energy.
3. Programmable Settings - Customizable settings within a kitchen appliance allow consumers to personalize their experience while increasing the value of the product.
Industry Implications
1. Appliance Manufacturing - Incorporating multiple functionalities into one kitchen appliance can be appealing to busy consumers, making the industry highly competitive.
2. Small Space Living - The growing trend of urbanization results in increased demand for innovative appliances that save space, thus creating opportunities for disrupting the industry.
3. Tech Industry - Investing in the technology behind programmable kitchen appliances will give an edge to tech companies looking to diversify their product offerings.
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