A Fake Shark Sighting Entices People to Visit the Vancouver Aquarium
References: vanaqua.org & ibelieveinadv
People casually strolling through Stanley Park in Vancouver were surprised to experience a shocking shark sighting right there in the middle of a scenic lake.
A grey fin sticking out of the water drew attention from the young and old alike as people stopped to stare at the frightening apparition that they never expected to see so close to home. Taking advantage of the motion of the tides, the Vancouver Aquarium created a sign that encourages people to visit ‘The Secret World of Sharks and Rays’ exhibit at low tide and captures their attention with a single fin sticking above the water line at high tide.
Causing a stir in the community with people reporting the predator and taking plenty of photographs, the shark sighting campaign got a lot of attention.
A grey fin sticking out of the water drew attention from the young and old alike as people stopped to stare at the frightening apparition that they never expected to see so close to home. Taking advantage of the motion of the tides, the Vancouver Aquarium created a sign that encourages people to visit ‘The Secret World of Sharks and Rays’ exhibit at low tide and captures their attention with a single fin sticking above the water line at high tide.
Causing a stir in the community with people reporting the predator and taking plenty of photographs, the shark sighting campaign got a lot of attention.
Trend Themes
1. Augmented Reality Promotions - Using augmented reality to create captivating and immersive experiences for promotional campaigns.
2. Interactive Outdoor Advertising - Creating interactive and unexpected outdoor advertising campaigns that engage and surprise consumers.
3. Experiential Marketing - Utilizing immersive and memorable experiences to connect with consumers and leave a lasting impression.
Industry Implications
1. Tourism & Travel - Incorporating interactive and immersive experiences to promote tourist attractions and boost visitor engagement.
2. Advertising & Marketing - Utilizing unexpected and engaging outdoor advertising techniques to capture consumer attention and generate brand awareness.
3. Entertainment & Recreation - Creating unique and memorable experiences within the entertainment and recreation industry to attract and entertain guests.
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