BAPE's Boldly Branded Accessories Were Made to Ward Off Seasonal Sickness
Riley von Niessen — September 29, 2016 — Fashion
Looking to keep its consumers warm and flu-free, A Bathing Ape released another line of shark masks.
Available in three different styles, two take on a more traditional construction that's more geared to protecting its wearer from sickness, while the other is a bit thicker to prevent the cold from nipping at one's nose. On all thee of the shark masks, BAPE uses imagery from the menacing animals that it's connected to its brand.
In addition, two feature a camouflage print that's also well-loved by those who are loyal to its apparel and products. Although a bit bold for some, BAPE's shark masks are for consumers who are looking to stay street style-savvy, warm and sickness-free during the year's colder months.
Available in three different styles, two take on a more traditional construction that's more geared to protecting its wearer from sickness, while the other is a bit thicker to prevent the cold from nipping at one's nose. On all thee of the shark masks, BAPE uses imagery from the menacing animals that it's connected to its brand.
In addition, two feature a camouflage print that's also well-loved by those who are loyal to its apparel and products. Although a bit bold for some, BAPE's shark masks are for consumers who are looking to stay street style-savvy, warm and sickness-free during the year's colder months.
Trend Themes
1. Street Style Masks - Opportunity to disrupt the fashion industry by creating stylish face masks that combine functionality and aesthetic appeal.
2. Branded Accessories - Opportunity to capitalize on brand loyalty by offering branded accessories that provide both utility and style.
3. Cold-weather Protection - Opportunity to innovate in the product category of cold-weather gear by combining warmth with unique design elements.
Industry Implications
1. Fashion and Apparel - Disruption opportunity for brands to create fashionable and functional face masks that cater to street style trends.
2. Branding and Marketing - Opportunity for companies to leverage their brand loyalty by expanding into accessories that align with their brand image.
3. Outdoor Gear - Opportunity for outdoor gear companies to incorporate unique design elements and branding into their cold-weather protection products.
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