The YouTube App Now Offers a New Way to Share YouTube Videos
Laura McQuarrie — August 10, 2017 — Life-Stages
References: youtube & youtube.googleblog
Although YouTube has implemented tools for sharing YouTube videos in the past, many users still rely on copying and pasting a URL to share content from the platform to an email or social network. To make sharing simpler for mobile users, YouTube's official app now features an in-app chat feature that allows users to interact with one another without having to leave the app. Users are now able to use the share button, select contacts, input a message and instantly share content. In turn, users are able to reply with videos, add others to the conversation and "heart" conversations that they love.
Many apps across entertainment and e-commerce aim to set themselves up as a one-stop-shop for an experience that does not require leaving the application to perform a new action.
Many apps across entertainment and e-commerce aim to set themselves up as a one-stop-shop for an experience that does not require leaving the application to perform a new action.
Trend Themes
1. In-app Messaging - The trend of in-app messaging allows users to interact with each other without leaving the app, creating a seamless user experience and increasing engagement.
2. Streamlined Content Sharing - The trend of streamlined content sharing enables users to easily share videos or other content within the app, simplifying the sharing process and driving increased user activity.
3. Enhanced Communication Features - The trend of enhanced communication features, such as replying with videos and adding others to conversations, enhances user engagement and encourages more interactions within the app.
Industry Implications
1. Social Media - The social media industry can benefit from in-app messaging and streamlined content sharing, as it promotes more active user engagement and expands the range of communication options.
2. Video Sharing Platforms - The video sharing platform industry can leverage enhanced communication features to provide a more interactive and engaging user experience, increasing user satisfaction and retention.
3. Mobile App Development - Mobile app development companies can tap into the trend of in-app messaging and streamlined content sharing to create innovative apps that offer a seamless and convenient user experience.
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