Reebok is Set to Bring Back the Popular 'Shaq Attaq' Model
Riley von Niessen — August 23, 2016 — Fashion
The 'Shaq Attaq' from Reebok is perhaps one of the athletic brand's most recognizable basketball sneakers of recent times, with an elaborate white, black and electric blue colorway that makes it stand out.
The design, which is said to have first appeared back in 2013, will be relaunched in 2017 with a look that honors its earlier retro inspiration. Dubbed the 'Orlando Blue,' the Shaq Attaq celebrates the legendary former NBA player that its named after, with a design that's as big as he is.
The basketball sneakers are constructed with a mostly white leather upper, which is contrasted with black suede detailing, and thinner gray-white detailing that runs through them. Meanwhile, the tongue and heel of the Shaq Attaq is adorned in a subtly metallic electric blue material, giving the model its iconic look.
The design, which is said to have first appeared back in 2013, will be relaunched in 2017 with a look that honors its earlier retro inspiration. Dubbed the 'Orlando Blue,' the Shaq Attaq celebrates the legendary former NBA player that its named after, with a design that's as big as he is.
The basketball sneakers are constructed with a mostly white leather upper, which is contrasted with black suede detailing, and thinner gray-white detailing that runs through them. Meanwhile, the tongue and heel of the Shaq Attaq is adorned in a subtly metallic electric blue material, giving the model its iconic look.
Trend Themes
1. Nostalgic Sports Footwear - Opportunity to capitalize on demand for retro-inspired athletic gear.
2. Athlete-driven Design - Creating products inspired by iconic athletes can generate excitement and interest.
3. Bold Colorways - Bold colors and unique combinations can help products stand out in a crowded market.
Industry Implications
1. Sporting Goods Retail - Retailers can carry a range of retro-inspired products to appeal to nostalgia-seeking customers.
2. Athletic Footwear Manufacturing - Brands can design sneakers inspired by legendary athletes to appeal to fans and collectors.
3. Athletic Marketing and Sponsorship - Emphasizing partnerships with iconic players can boost brand credibility and appeal.
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