Indulge in Artistic Meals with the Shangri-La Hotel Singapore Ads
Leslie Chen — March 4, 2012 — Marketing
References: tbwa & adsoftheworld
If staying at a swanky hotel is too steep for your wallet, these Shangri-La Hotel Singapore advertisements will instantly change your mind.
Created by advertising agency TBWA/Tequila in Singapore, the campaign is meant to attract customers to the hotel by offering decadent foods illustrated in an avant-garde style. The images feature a blueberry cheesecake and a freshly cracked egg done by artists Andy Yang, Michael Lui and Sokkuan Ty. If looking at these ads doesn't make your mouth water, then maybe you’re better off saving your money by staying at a less extravagant hotel.
Check out the Shangri-La Hotel Singapore print ads to see how your hard-earned dollar will be generously rewarded at this high-end establishment.
Created by advertising agency TBWA/Tequila in Singapore, the campaign is meant to attract customers to the hotel by offering decadent foods illustrated in an avant-garde style. The images feature a blueberry cheesecake and a freshly cracked egg done by artists Andy Yang, Michael Lui and Sokkuan Ty. If looking at these ads doesn't make your mouth water, then maybe you’re better off saving your money by staying at a less extravagant hotel.
Check out the Shangri-La Hotel Singapore print ads to see how your hard-earned dollar will be generously rewarded at this high-end establishment.
Trend Themes
1. Artistic Food - Disruptive innovation opportunity: Incorporating artistic elements into food presentation and marketing to enhance customer experience.
2. Avant-garde Advertising - Disruptive innovation opportunity: Using avant-garde styles and techniques in advertising campaigns to capture audience attention and differentiate from competitors.
3. Decadent Experience - Disruptive innovation opportunity: Creating immersive and indulgent experiences in high-end establishments to attract customers seeking luxury and exclusivity.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Leveraging artistic food and decadent experiences to attract customers and differentiate from other hotels.
2. Advertising - Disruptive innovation opportunity: Exploring avant-garde styles and techniques in advertising to create unique and captivating campaigns.
3. Food and Beverage - Disruptive innovation opportunity: Infusing artistic elements in food presentation and marketing to create visually appealing and memorable dining experiences.
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