Is the Shake Weight Real, or Just a Well-Executed Hoax?
Marissa Brassfield — July 31, 2009 — Pop Culture
References: shakeweight.org & popwatch.ew
The Shake Weight is one of those products that is so ridiculous, it just might be real. This vibrating dumbbell is touted as the way to tone arms into shape in just six minutes. Sound good? Watch the infomercial above and then see how you feel about the Shake Weight.
After you watch the Shake Weight ad above, you'll see that the product is no OxiClean or ShamWow. The Shake Weight is the sort of suggestive weight loss product that induces giggles and goes viral for all the wrong reasons.
If the YouTube video above for the Shake Weight looks like it's a fake, you can watch the real-deal ad at the link below.
After you watch the Shake Weight ad above, you'll see that the product is no OxiClean or ShamWow. The Shake Weight is the sort of suggestive weight loss product that induces giggles and goes viral for all the wrong reasons.
If the YouTube video above for the Shake Weight looks like it's a fake, you can watch the real-deal ad at the link below.
Trend Themes
1. Ridiculous Fitness Gadgets - Opportunity for disruptive innovation: Develop fitness products that combine functionality with effective results to avoid being seen as a gimmick.
2. Viral Marketing Campaigns - Opportunity for disruptive innovation: Create engaging and shareable advertising strategies that turn products into viral sensations, boosting brand awareness.
3. Humorous Product Marketing - Opportunity for disruptive innovation: Use humor as a marketing tool to create memorable and attention-grabbing campaigns for unconventional products.
Industry Implications
1. Fitness Equipment - Opportunity for disruptive innovation: Explore new technologies and designs to create fitness equipment that effectively targets specific muscle groups and provides improved results.
2. Digital Advertising - Opportunity for disruptive innovation: Develop creative and unconventional digital advertising strategies that capture audience attention and drive viral sharing of products or services.
3. Comedy and Entertainment - Opportunity for disruptive innovation: Collaborate with comedic talent and entertainment platforms to create humorous marketing and advertising campaigns that generate buzz and increase brand visibility.
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