Users Must Mix Dr. Jart's Shake & Shot Collection Themselves
Ellen Smith — January 25, 2018 — Fashion
References: us.drjart & refinery29
At-home face masks are an affordable self-care concept that became popularized for its easy application and lack of time commitment, but Dr.Jart's newest mask, the Shake & Shot collection, alters this process by requiring individuals to mix the formula themselves.
Each pack features four vitamin-packed masks that treat common annoyances like redness, dehydration, dullness and fatigue. What's unique about these masks, is that users must use the cocktail shaker-like container to create each formula. The produce the masks, users must simply fill the shaker with water, while adding two desired packets. After that, one can simply shake the concoction, and apply it.
Both engaging and playful, the Shake & Shot collection encourages individuals to develop a deeper sense of autonomy with their skincare routine.
Each pack features four vitamin-packed masks that treat common annoyances like redness, dehydration, dullness and fatigue. What's unique about these masks, is that users must use the cocktail shaker-like container to create each formula. The produce the masks, users must simply fill the shaker with water, while adding two desired packets. After that, one can simply shake the concoction, and apply it.
Both engaging and playful, the Shake & Shot collection encourages individuals to develop a deeper sense of autonomy with their skincare routine.
Trend Themes
1. Self-mixing Beauty Products - Disruptive innovation opportunity for the beauty industry to create user-engaging at-home products that require DIY involvement to enhance autonomy.
2. Interactive Self-care Rituals - Opportunity for the wellness industry to develop interactive self-care rituals that promote consumer engagement for increased brand loyalty.
3. Personalized Home Spa Treatments - Opportunity for the health and beauty industry to offer personalized, DIY spa experiences for customers seeking unique and customizable self-care routines.
Industry Implications
1. Beauty - The beauty industry can incorporate self-mixing beauty products as part of their portfolio for at-home self-care.
2. Wellness - The wellness industry can create interactive self-care rituals that promote consumer autonomy and promote loyalty.
3. Health and Beauty - The health and beauty industry can offer personalized, DIY spa treatments that cater to individual needs and preferences for an enhanced self-care experience.
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