Pol Ubeda Hervas’ Shadow Photography is a Haunting Vision
Sarah St.Jules — July 17, 2013 — Art & Design
Taking professional pictures is a medium that requires a great setting, good light and a perfect connection with the model; however with Pol Ubeda Hervas’ shadow photography there is no model in sight.
The collection entitled ‘I’m Not There’ showcases a backdrop, shoes and a shadow. No one is present in any of the pictures, making the possibility of a connection difficult. This series, however, is full of emotion and it has an inherit eerie vibe. Hervas has been able to evoke the feeling of loneliness, and to make the viewers feel as if those shadow people truly believe they are invisible.
This collection of shadow photography goes to show that there doesn’t need to be a subject present in order to create emotion, and that sometimes a shadow can say more than any person could.
The collection entitled ‘I’m Not There’ showcases a backdrop, shoes and a shadow. No one is present in any of the pictures, making the possibility of a connection difficult. This series, however, is full of emotion and it has an inherit eerie vibe. Hervas has been able to evoke the feeling of loneliness, and to make the viewers feel as if those shadow people truly believe they are invisible.
This collection of shadow photography goes to show that there doesn’t need to be a subject present in order to create emotion, and that sometimes a shadow can say more than any person could.
Trend Themes
1. Shadow Photography - Shadow photography can be used to create haunting and powerful emotions and stories without needing a person or a model.
2. Emotion-heavy Imagery - Images that evoke strong emotions, even without an obvious subject, are becoming more popular in artistic and commercial photography.
3. Visual Storytelling Without Traditional Portraiture - The use of shadow and other unique visual elements that don't rely on traditional portraiture is becoming more popular in photography.
Industry Implications
1. Art and Photography - Artists and photographers are increasingly exploring new and unconventional ways to create emotional and thought-provoking imagery.
2. Fashion and Luxury Brands - Fashion and luxury brands can use shadow photography to create edgy and avant-garde campaigns that capture consumers' attention.
3. Marketing and Advertising - Marketing and advertising agencies can use emotion-heavy imagery and unconventional visual elements to create memorable and impactful campaigns for their clients.
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