Lunch With A Helmet On
Alex Covert — November 11, 2007 — Art & Design
References: fresharrival
Shadow sculpturing is an art-form that manipulates items to create a shadow image. Shigeo Fukuda is well known for his work in this area. "Lunch With A Helmet On" is a piece of art made from 848 welded forks, knives and spoons. When a light is shined on the pile of utensils, a shadow emerges in the shape of a motorcycle. Amazing.
Implications - Due to the Internet's ability to offer an artist exposure, more and more artists are now having to differentiate themselves and their craft. Artists are becoming increasingly conscious of this opportunity to further express their artistic talent through ubiquitous natural phenomena like shadows. There is a societal shift towards creating unique alternatives to tradition that all industries should be conscious of in their brand presentation, marketing and packaging.
Implications - Due to the Internet's ability to offer an artist exposure, more and more artists are now having to differentiate themselves and their craft. Artists are becoming increasingly conscious of this opportunity to further express their artistic talent through ubiquitous natural phenomena like shadows. There is a societal shift towards creating unique alternatives to tradition that all industries should be conscious of in their brand presentation, marketing and packaging.
Trend Themes
1. Shadow Art - The trend of manipulating items to create a shadow image as an innovative art-form.
2. Internet Exposure of Artists - The trend of artists using the Internet to gain exposure for their unique crafts and get differentiated.
3. Unconventional Branding - The trend of creating unique alternatives to traditional branding, that all industries should be conscious of in their brand presentation, marketing, and packaging.
Industry Implications
1. Art Industry - The art industry can use shadow sculpturing as a new art-form and experiment with unique crafts to gain more exposure.
2. Marketing Industry - The marketing industry can create unconventional branding by experimenting with unique alternatives to traditional branding to differentiate themselves from competitors.
3. Packaging Industry - The packaging industry can use unconventional packaging designs utilizing shadow art, to create a unique brand image and stand out amongst competitors.
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