The New 'Shadescents' by MAC are Designed to Pair with Its Lipsticks
Katherine Pendrill — November 25, 2016 — Fashion
References: maccosmetics & refinery29
For those who have always wanted to match their crimson pout with an equally powerful scent, MAC has just debuted a set of lipstick-inspired fragrances dubbed the 'Shadescents' collection.
The Shadescents lineup consists of six signature scents that are designed to pair with MAC's cult-classic lipsticks. Each fragrance is designed with a different type of lipstick-wearer in mind, with scents ranging from sweet and subtle to bold and aromatic. For instance, the fragrance paired with the best-selling Ruby Woo lipstick boasts notes of leather and woody florals, which pair perfectly with the classic red shade.
With the holidays just around the corner, the new lipstick-inspired fragrances are the perfect option for those looking for a unique gift for the beauty buff in their life.
The Shadescents lineup consists of six signature scents that are designed to pair with MAC's cult-classic lipsticks. Each fragrance is designed with a different type of lipstick-wearer in mind, with scents ranging from sweet and subtle to bold and aromatic. For instance, the fragrance paired with the best-selling Ruby Woo lipstick boasts notes of leather and woody florals, which pair perfectly with the classic red shade.
With the holidays just around the corner, the new lipstick-inspired fragrances are the perfect option for those looking for a unique gift for the beauty buff in their life.
Trend Themes
1. Personalized Fragrances - Creating fragrances tailored to specific lipstick-wearers allows for personalized scents and experiences.
2. Cross-branding - Pairing fragrances with popular lipstick shades opens up opportunities for cross-brand collaborations and synergistic marketing.
3. Beauty Gifting - Lipstick-inspired fragrances offer a distinctive and thoughtful gift option for beauty enthusiasts during the holiday season.
Industry Implications
1. Perfume & Fragrance - The perfume and fragrance industry can explore new avenues by creating scent collections inspired by other beauty products, like lipsticks.
2. Cosmetics - Cosmetics companies can collaborate with perfume brands to create unique cross-branded products, attracting consumers interested in matching lipstick and fragrance combinations.
3. Gift & Specialty Retail - Gift retailers can tap into the beauty market by stocking and promoting lipstick-inspired fragrances as unique and thoughtful gifts.
1.1
Score
Popularity
Activity
Freshness
