Song for the Mute Launches an adidas SUPERTURF SFTM-001 Shoe
Australian imprint Song for the Mute works in collaboration with adidas Originals on a new SUPERTURF SFTM-001 sneaker model designed for the Fall/Winter 2022 season. It is made in a Honeycomb colorway palette and will only have 100 pairs available.
The brand first showcased a look at the shoe during the Song of the Mute FW22 collection campaign as it was seen styled along with denim coats, baggy jeans, and more. The shoe takes on a retro design language and has technology including the signature adiPRENE+, Torsion, and adiPRENE stability. The colorway blends together hues of white, black, and burgundy throughout the upper. The construction features materials such as leather, mesh, and suede, complete with silky webbing details.
Image Credit: Song for the Mute
The brand first showcased a look at the shoe during the Song of the Mute FW22 collection campaign as it was seen styled along with denim coats, baggy jeans, and more. The shoe takes on a retro design language and has technology including the signature adiPRENE+, Torsion, and adiPRENE stability. The colorway blends together hues of white, black, and burgundy throughout the upper. The construction features materials such as leather, mesh, and suede, complete with silky webbing details.
Image Credit: Song for the Mute
Trend Themes
1. Limited-edition Footwear Collections - Brands collaborating on exclusive and limited footwear collections can create excitement among consumers and generate sales.
2. Retro-inspired Footwear Designs - Creating footwear designs that pay homage to past eras can create nostalgia for consumers and appeal to those looking for unique fashion statements.
3. Combining Materials for Footwear Construction - Experimenting with different materials for sneaker constructions, such as leather, mesh, and suede, can create unique textures and design elements for footwear.
Industry Implications
1. Fashion and Apparel - Collaborating with reputable brands can drive innovation in the fashion and apparel industry while creating buzz around limited fashion collections.
2. Athletic Footwear - Incorporating technology into retro-inspired footwear designs can create new opportunities for innovation in the athletic footwear industry.
3. Materials and Textiles - Experimenting with different materials to create unique textures and design elements can drive innovation in the materials and textiles industry, especially for footwear products.
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