Durex Introduces a Sexy Smartphone Solution for Couples
Vasiliki Marapas — March 19, 2015 — Lifestyle
Leading condom brand Durex claims to have found a sexy smartphone solution to lagging levels of intimacy between couples.
The solution is introduced in a new video by the brand, which has reached an impressive 21 million views in just under a week. The video begins with couples discussing their smartphone usage, ranging from what social media platforms they favor to the time of day or night they're most likely to be using them. Following this discussion, the couples are informed that Durex has developed a technology that will utilize the power of the smartphone to improve their sex lives. Needless to say, they're thrilled with the prospect. The solution, however, turns to be surprisingly simple: hit the off switch!
The lighthearted ad by Durex ultimately encourages couples to turn their phones off and come together in a humorous, tongue-in-cheek way. Because no matter how sexy your smartphone is, your partner is definitely sexier!
The solution is introduced in a new video by the brand, which has reached an impressive 21 million views in just under a week. The video begins with couples discussing their smartphone usage, ranging from what social media platforms they favor to the time of day or night they're most likely to be using them. Following this discussion, the couples are informed that Durex has developed a technology that will utilize the power of the smartphone to improve their sex lives. Needless to say, they're thrilled with the prospect. The solution, however, turns to be surprisingly simple: hit the off switch!
The lighthearted ad by Durex ultimately encourages couples to turn their phones off and come together in a humorous, tongue-in-cheek way. Because no matter how sexy your smartphone is, your partner is definitely sexier!
Trend Themes
1. Improved Intimacy - Durex's smartphone solution highlights the growing trend of couples seeking ways to improve their intimacy.
2. Digital Detox - The rise of Durex's smartphone solution reflects the increasing need for people to take breaks from their devices and engage in offline activities.
3. Humorous Advertising - Durex's lighthearted ad demonstrates the trend of brands using humor to engage consumers and deliver their message.
Industry Implications
1. Technology - The technology industry can explore developing apps or features that help couples improve their intimacy and reduce smartphone dependence.
2. Wellness - The wellness industry can provide services or products that promote digital detox and encourage healthy relationships.
3. Marketing and Advertising - The marketing and advertising industry can learn from Durex's humorous approach and use it to create engaging campaigns for their clients.
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