Enamore Undies Are Made from Soy and Bamboo
References: enamore & alternativeconsumer
Enamore’s sexy eco underwear collections are all handmade from soy, bamboo, organic cotton, hemp and natural silk. These products are not only ethical but fun and funky too! From bras and panties to camisoles, the sexy eco underwear line also includes accessories such as eye masks and pasties. The Bedrock, Pretty in Pink and Sea Bunny lingerie are the ones made from soy and bamboo fabrics.
It’s one thing to make eco underwear and another to make really sexy eco underwear. Enamore certainly rises to the challenge. One of the designers Alice Holloway-Smith declared, "I can turn any breast, boob, or bap into a veritable feast for the eyes!"
Enamore, which is based in Brighton, UK, was founded by Jenny Ambrose in 2004 as a reaction against the environmental damage meted out by the fashion industry.
It’s one thing to make eco underwear and another to make really sexy eco underwear. Enamore certainly rises to the challenge. One of the designers Alice Holloway-Smith declared, "I can turn any breast, boob, or bap into a veritable feast for the eyes!"
Enamore, which is based in Brighton, UK, was founded by Jenny Ambrose in 2004 as a reaction against the environmental damage meted out by the fashion industry.
Trend Themes
1. Eco-friendly Lingerie - The trend of creating sexy and fun lingerie products using eco-friendly materials such as soy, bamboo, organic cotton, hemp and natural silk, presents an opportunity for differentiation and market penetration for companies that prioritize environmental sustainability.
2. Handmade Lingerie - The trend of producing handmade lingerie offers a unique selling proposition for companies that want to stand out in a crowded market while also tapping into the growing demand for ethical and sustainable clothing products.
3. Accessories for Eco Lingerie - The trend of creating accessories such as eye masks and pasties for eco-friendly lingerie items presents an opportunity for companies to increase their product offering and cater to individual consumer tastes and preferences.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from the innovative use of sustainable materials to produce eco-friendly lingerie that appeals to a growing demographic of environmentally conscious consumers.
2. Handmade Products - The handmade products industry can explore new opportunities for growth by diversifying their product portfolio to include handmade lingerie made from eco-friendly materials such as soy, bamboo, organic cotton, hemp, and natural silk.
3. Beauty and Personal Care - The beauty and personal care industry can explore opportunities in marketing eco-friendly lingerie as a means of promoting sustainable and ethical consumption for the eco-conscious consumer.
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