Erotic Pictures Lead to Financial Gambles
Dee Sandin — April 8, 2008 — Naughty
References: neuroreport & cbsnews
Jeremy is this true? A new brain-scan study might explain why incredibly crafty financial dudes make risky financial decisions. And guess what - it's sex. In a new study, young men were more likely to make a larger financial gamble after being shown erotic pictures.*cough* cough*. That's because dirty pictures and financial risks light up the same part of the brain. My guess is, when in the state of arousal, men have all that blood flowing in their heads and it makes them think they're Superman. No big mystery there. By the way, chocolate is another trigger. We women already knew that. Take a look at these photos boys and then go out and make some money.
Trend Themes
1. Erotic Finance - The study suggests that exposure to erotic pictures increases financial risk-taking among young men, prompting potential for erotic finance as a new financial market.
2. Neuromarketing - Findings of the brain-scan study reveal the close association between the arousal of consumers and their purchasing decisions, indicating the potential for a neuromarketing revolution.
3. Mental Accounting - The study concludes that libido activation influences financial decision-making, further emphasizing the need to examine the place of mental accounting in financial management and strategies.
Industry Implications
1. Financial Services - Financial services providers can leverage the findings of the study to develop a new marketing strategy that caters to the erotic finance market and target younger male clients.
2. Advertising - The possibility of a neuromarketing revolution presents new advertising opportunities for brands that can customize their campaigns to influence the arousal and decision-making processes of their target audience.
3. Research - The study highlights the potential for further research into the connection between emotions, arousal, and decision-making, creating openings for academic researchers and market research firms.
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