Seth Godin: How to avoid the Meatball Sundae
References: amazon & marketingprofs
Today Seth Godin releases his new book, Meatball Sundae, in which he asks managers a hot question: Is Your Marketing Out of Sync?
In the book, he challenges marketers to sync up their marketing mix with their products, rather than simply rushing to embrace the new marketing opportunities represented by blogs, YouTube, Facebook, MySpace, and so on.
According to the author, trying to force the so called New Marketing to work with an old marketing product and an old marketing organization, is only able to generate frustration in managers and companies, which are not able to exploit the benefits of New Marketing because of the very nature of their product, which is a Meatball, i.e. just a commodity, something made in quantity, and in whose competitive arena the cheapest often wins.
Check out our interview with Seth:
In the book, he challenges marketers to sync up their marketing mix with their products, rather than simply rushing to embrace the new marketing opportunities represented by blogs, YouTube, Facebook, MySpace, and so on.
According to the author, trying to force the so called New Marketing to work with an old marketing product and an old marketing organization, is only able to generate frustration in managers and companies, which are not able to exploit the benefits of New Marketing because of the very nature of their product, which is a Meatball, i.e. just a commodity, something made in quantity, and in whose competitive arena the cheapest often wins.
Check out our interview with Seth:
Trend Themes
1. New Marketing - Opportunity for marketers to embrace and utilize new marketing opportunities represented by blogs, YouTube, Facebook, MySpace, and more.
2. Synced Marketing Mix - Opportunity for marketers to align their marketing mix with their products, ensuring a cohesive strategy.
3. Commodity Competition - Opportunity for companies to differentiate themselves in a commodity market and avoid relying solely on price competition.
Industry Implications
1. Marketing - Opportunity for marketing professionals to explore and implement new marketing strategies.
2. Publishing - Opportunity for publishing industry to understand the challenges marketers face and adapt their offerings accordingly.
3. Consumer Goods - Opportunity for consumer goods companies to differentiate their products and create value beyond price.
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