The Ordinary's Serum Foundation Nourishes Skin and Provides Light Coverage
Laura McQuarrie — May 5, 2017 — Fashion
References: theordinary & refinery29
'Serum Foundation' is the name of an innovative skincare and beauty product from Canadian brand The Ordinary that's in extremely high demand. In the first week of introducing two 'Colours' products, Coverage Foundation and the Serum Foundation, the brand received orders for more than 250,000 units.
Part of the reason that the brand's Serum Foundation has become such a sensation is that it boasts a weightless formula that also provides light coverage, effectively combining the properties of a skincare serum with a foundation makeup. The cruelty-free and vegan product also boasts a formula is free from alcohol, oil, nuts, soy and gluten. On top of this, the product is extremely affordable, retailing for under $7 CAD.
The innovative Serum Foundation is offered in a range of 21 different shades, from Very Fair to Very Deep.
Part of the reason that the brand's Serum Foundation has become such a sensation is that it boasts a weightless formula that also provides light coverage, effectively combining the properties of a skincare serum with a foundation makeup. The cruelty-free and vegan product also boasts a formula is free from alcohol, oil, nuts, soy and gluten. On top of this, the product is extremely affordable, retailing for under $7 CAD.
The innovative Serum Foundation is offered in a range of 21 different shades, from Very Fair to Very Deep.
Trend Themes
1. Serum Foundation - The trend of combining skincare and makeup into a weightless foundation formula presents opportunities for disruptive innovation in the cosmetic industry, particularly in terms of cruelty-free and affordable products.
2. Hybrid Cosmetics - The rise of hybrid cosmetic products that combine the benefits of multiple beauty routines offers disruptive innovation opportunities for companies looking to capitalize on the demand for multifunctional and time-saving products.
3. Affordable Skincare - The growing trend of affordable yet effective skincare products presents opportunities for companies to create innovative formulas that target specific skin concerns while remaining accessible to a wider range of consumers.
Industry Implications
1. Cosmetics - The combination of skincare and makeup in innovative, multifunctional products presents opportunities for companies to disrupt the cosmetic industry and offer new products to consumers seeking effective, convenient solutions.
2. Beauty - The trend towards cruelty-free and vegan cosmetics, as well as the demand for affordable and convenient products, provides opportunities for the beauty industry to innovate and create unique solutions that appeal to a wider range of consumers.
3. Skincare - The intersection of skincare and makeup in trendsetting products like serum foundation presents opportunities for companies in the skincare industry to create innovative formulas that deliver results while appealing to consumer concerns about affordability and accessibility.
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