SER.O.YA Launches its Pre-Fall Range Focuses on Tropical Themes
References: seroya.nyc & hypebeast
Fashion imprint SER.O.YA introduces its latest collection designed specifically for the Pre-Fall 2022 season. It is made with a strong influence on the tropics, bringing a heat-packed theme throughout all of the designs. The brand delivers knits in a deconstructed aesthetic with a delicate design language, accompanying form-fitted shapes for the season.
This time around, there are palettes that highlight saturated hues including bright yellow, cinnamon brown, wheat, and powder blue. The rest of the capsule includes soft hoodies that are matched with cotton shorts, distressed denim, silk buttoned tops, relaxed trousers, and more. Talking about the new range, Ohad Seroya states, “For Pre-Fall 2022, we embark on a journey across the deep blue. Inspired by the nautical waves of nature, pieces are designed with an escape state-of-mind.”
Image Credit: Anders Wallace, SER.O.YA
This time around, there are palettes that highlight saturated hues including bright yellow, cinnamon brown, wheat, and powder blue. The rest of the capsule includes soft hoodies that are matched with cotton shorts, distressed denim, silk buttoned tops, relaxed trousers, and more. Talking about the new range, Ohad Seroya states, “For Pre-Fall 2022, we embark on a journey across the deep blue. Inspired by the nautical waves of nature, pieces are designed with an escape state-of-mind.”
Image Credit: Anders Wallace, SER.O.YA
Trend Themes
1. Tropic-inspired Fashion - Creating fashion collections that are inspired by tropical themes with bold saturated hues and deconstructed looks.
2. Pre-fall Fashion - Designing fashion collections that cater to the Pre-Fall season with form-fitted and relaxed shapes.
3. Heat-packed Theme - Incorporating a heat-packed theme in fashion collections through color and design choices.
Industry Implications
1. Fashion Industry - Creating new fashion collections specifically catering to the Pre-Fall 2022 season.
2. Textile Industry - Developing textiles inspired by tropical themes with bold saturated hues and heat-packed design features.
3. Retail Industry - Preparing storefronts and marketing materials for the launch of Pre-Fall fashion collections with a heat-packed theme.
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