COMME des GARCONS Launches New Candles With Its Series 3 Incense
References: matchesfashion & hypebeast
Streetwear label COMME des GARCONS unveils a new selection as a part of its Series 3 Incense line -- it features a home candle. The main notes of the candle feature a blend of pine, pimento, and white incense. This is followed by heart scents of cedar, iris, and violet.
The overall scent is curated to capture a journey that takes people through historic buildings and monuments, embarking on an adventure that highlights a simpler time. The name of the candle is inspired by Zagorsk, a Russian monastery from the 14th century. It boasts base notes that aim to create an image of the monastery with the woody scents of cedar, hinoki wood, and birch wood. The Series 3 Incense candle is now available for purchase online at MATCHESFASHION.
The overall scent is curated to capture a journey that takes people through historic buildings and monuments, embarking on an adventure that highlights a simpler time. The name of the candle is inspired by Zagorsk, a Russian monastery from the 14th century. It boasts base notes that aim to create an image of the monastery with the woody scents of cedar, hinoki wood, and birch wood. The Series 3 Incense candle is now available for purchase online at MATCHESFASHION.
Trend Themes
1. History-themed Home Candles - Opportunity for disruptive innovation: Creating candles that capture the essence of specific historical eras or landmarks, appealing to consumers seeking nostalgic or immersive experiences in their homes.
2. Series 3 Incense Line - Opportunity for disruptive innovation: Expanding the Series 3 Incense line to include a wider range of home fragrance products, offering consumers a cohesive scent experience throughout their living spaces.
3. Curated Scent Journeys - Opportunity for disruptive innovation: Developing curated scent journeys that transport consumers to different historical locations or moments, enhancing their overall sensory experience and storytelling.
Industry Implications
1. Home Fragrance - Opportunity for disruptive innovation: Introducing unique and immersive scent concepts in the home fragrance industry, attracting consumers who desire more than traditional floral or fruity scents.
2. Streetwear - Opportunity for disruptive innovation: Collaborating with streetwear labels to create limited edition home fragrance products, merging fashion and home decor to target a niche consumer base.
3. E-commerce - Opportunity for disruptive innovation: Leveraging e-commerce platforms to offer personalized scent experiences, allowing consumers to explore and purchase fragrances that align with their unique preferences and interests.
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