Serena Korda Creates DIY Art Exploring Contemporary Culture
Tiana Reid — August 28, 2010 — Art & Design
References: serenakorda_ & dazeddigital
Serena Korda is a England-born artist who has delved into the topic of domesticity with her latest piece entitled 'Decosa Traditional, Stockholm Kiefer/pin.'
The process for the installation started when she was doing an artist-in-residence program in Klenova, Czech Republic. It was there that Serena Korda discovered Decosa, which is a rare wood-like material that she used for the multi-medium installation.
Implications - The hybrid of culture and design has brought a new style that contemporary works can't rival. People have a fondness for tradition and retro-themed imagery with a history that modern designer works can't compare to. Reinventing the past will provide the younger audience with something while giving nostalgic value for the older demographic.
The process for the installation started when she was doing an artist-in-residence program in Klenova, Czech Republic. It was there that Serena Korda discovered Decosa, which is a rare wood-like material that she used for the multi-medium installation.
Implications - The hybrid of culture and design has brought a new style that contemporary works can't rival. People have a fondness for tradition and retro-themed imagery with a history that modern designer works can't compare to. Reinventing the past will provide the younger audience with something while giving nostalgic value for the older demographic.
Trend Themes
1. Domesticity-inspired Art - Artists are exploring domesticity and traditional materials to create contemporary art that offers nostalgic value for the older demographic and fresh insights for younger audiences.
2. Multi-medium Installations - Art installations that utilize unique materials offer a hybrid of culture and design, creating a new style that contemporary works can't rival.
3. Retro-themed Imagery - The popularity of retro-themed imagery demonstrates a desire for tradition and history that modern designers can address by reinventing the past with a fresh, contemporary perspective.
Industry Implications
1. Art and Design - New opportunities exist for artists and designers to incorporate traditional materials and domestic themes into their contemporary works, offering a blend of history and modernity that appeals to a broad audience.
2. Home Decor - Consumers seeking a nostalgic feel in their home decor could be inspired by the traditional materials and domestic themes found in contemporary art installations.
3. Craft Supplies - Artists exploring traditional materials may lead to increased demand for unique and hard-to-find materials such as Decosa, providing potential growth opportunities for craft supply companies.
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