Sephora Lets Consumers Pitch Their Own Beauty Product Ideas
Ellen Smith — June 29, 2017 — Business
References: volitionbeauty & psfk
Beauty industry titan Sephora lets consumers pitch their own beauty product ideas in a new consumer-driven initiative that's attempting to revolutionize product development.
By teaming up with its online platform, Volition, consumers were enabled to submit their ideas for beauty products. The ideas are encouraged to be things users have searched up and not been able to find, or products they'd like to see undergo a makeover. Users are encouraged to 'shop' through other people's idea submissions, voting for the best ones to increase Sephora's awareness of the demand. The consumer-led project aims to result in the conception of high quality beauty products people really want.
Community-driven beauty is a new industry innovation speaking to the growing market for personalized beauty products and customized skincare routines.
By teaming up with its online platform, Volition, consumers were enabled to submit their ideas for beauty products. The ideas are encouraged to be things users have searched up and not been able to find, or products they'd like to see undergo a makeover. Users are encouraged to 'shop' through other people's idea submissions, voting for the best ones to increase Sephora's awareness of the demand. The consumer-led project aims to result in the conception of high quality beauty products people really want.
Community-driven beauty is a new industry innovation speaking to the growing market for personalized beauty products and customized skincare routines.
Trend Themes
1. Community-driven Beauty - The trend of community-driven beauty speaks to the growing market for personalized beauty products and customized skincare routines.
2. Consumer-generated Product Ideas - The trend of consumers pitching their own product ideas disrupts traditional product development by tapping into user demands and preferences.
3. Crowdsourced Product Innovation - The trend of crowdsourcing product innovation allows companies like Sephora to harness the collective wisdom and creativity of their consumers for product development.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage consumer-led initiatives to create highly demanded and customer-centric products.
2. E-commerce - The e-commerce industry can benefit from consumer-generated product ideas and community-driven beauty by offering platforms and tools to facilitate the innovation process.
3. Market Research - The market research industry can provide valuable insights and analytics to support consumer-led initiatives and crowdsourced product innovation in the beauty sector.
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