The Seoul Givenchy Flagship Store is a Beacon of Modernity
Rebecca Byers — February 13, 2015 — Art & Design
References: dezeen
The Seoul Givenchy Flagship store is a magnificent building that boasts a delicate facade that resembles rippled metal was designed by Italian architect Piuarch in collaboration with Creative Director Riccardo Tisci.
Located in the Gangnam-Gu shopping district of Seoul, the black box-shaped store will house the brand's fashions and is sure to stand out, as the artistic building references the work of Italian artists Enrico Castellani and Lucio Fontana.
The contemporary design is reminiscent of other recent Piuarch projects as well as textures and shapes contained in recent Givenchy collections. It also reflects the over the top nature of retail locations for other luxury brands such as Louis Vuitton and Tom Ford, symbolic of the somewhat cold and inaccessibility of the couture fashion world that undoubtedly adds to its sustained appeal.
Located in the Gangnam-Gu shopping district of Seoul, the black box-shaped store will house the brand's fashions and is sure to stand out, as the artistic building references the work of Italian artists Enrico Castellani and Lucio Fontana.
The contemporary design is reminiscent of other recent Piuarch projects as well as textures and shapes contained in recent Givenchy collections. It also reflects the over the top nature of retail locations for other luxury brands such as Louis Vuitton and Tom Ford, symbolic of the somewhat cold and inaccessibility of the couture fashion world that undoubtedly adds to its sustained appeal.
Trend Themes
1. Ripple Facades - Architecture inspired by rippling metal seen in the Seoul Givenchy flagship store signals future trends in innovative building design.
2. Luxury Retail - Innovative architecture and design in luxury flagship stores such as Givenchy's Seoul location adds value to the brand and can set it apart in a highly competitive market.
3. Retail Branding - More luxury brands are investing in unique, innovative architectural designs for their flagship stores as a way to reinforce their brand identity and create a memorable shopping experience for customers.
Industry Implications
1. Architecture - Innovative and creative architecture is becoming increasingly important, especially in the retail industry, to capture and maintain consumers' attention in an increasingly crowded marketplace.
2. Luxury Fashion - Luxury fashion brands are looking to innovative architecture and design to differentiate themselves, enhance the brand image and create a more exclusive shopping experience for their customers.
3. Retail Design - Design and architecture for retail stores are being re-evaluated as important factors, especially in luxury brands, to create a unique and distinct in-store shopping experience that draws and retains customers.
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