References: kyeokkim & yankodesign
This is a new perspective on jewellery by Kyeok Kim. The philosophy of her design is to translate human emotions into patterns of light projected onto the skin. The concept helps to create sensory connections with those around you. In some ways, that makes 'Aurora' jewelry like a second skin.
Implications - Fashionistas look for products that set them apart from the mainstream world. Pieces that offer individuality are highly popular and ideas such as the 'Aurora' jewelry collection draw consumers. With concepts that offer changeability, it helps to create ideas in the consumer's mind that their piece is just as unique as their emotions. These products stand out to certain targets versus traditional pieces.
Implications - Fashionistas look for products that set them apart from the mainstream world. Pieces that offer individuality are highly popular and ideas such as the 'Aurora' jewelry collection draw consumers. With concepts that offer changeability, it helps to create ideas in the consumer's mind that their piece is just as unique as their emotions. These products stand out to certain targets versus traditional pieces.
Trend Themes
1. Individuality-focused Jewelry - Creating unique jewelry pieces that offer individuality and set consumers apart from the mainstream market.
2. Sensory Connections - Designing jewelry that creates sensory connections with others through patterns of light projected onto the skin.
3. Changeable Jewelry - Developing jewelry concepts that offer changeability to reflect the unique emotions and personalities of the wearer.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage individuality-focused jewelry to appeal to consumers looking for unique and standout pieces.
2. Technology - The technology industry can explore innovative ways to project patterns and light onto the skin through wearable devices.
3. Luxury Goods - The luxury goods industry can tap into the trend of changeable jewelry to offer high-end pieces that can be personalized and customized to reflect the wearer's emotions and preferences.
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