This Dating App Allows Users to Send Drinks or Flowers to Their Match
Katherine Pendrill — February 10, 2016 — Tech
'The League' is a dating app that now allows users to send drinks or flowers to potential matches. One of the problems with dating apps is that initial interactions are limited to online communication. Now there is a way to take the experience offline by sending small gifts to potential matches.
The League is a selective dating app that operates according to an admissions-based model. Recently the app has teamed up with flower company BloomThat and alcohol delivery service Minibar to make the app even more attractive to users. The new feature allows users to send drinks or flowers to potential matches simply by contacting the in-app concierge and choosing the appropriate gift. The idea behind the feature is to help users make a lasting impression that will help them stand out from the competition.
While other dating apps have features that allow users to express strong interest in another person, this particular service has the added benefit of real-world interaction.
The League is a selective dating app that operates according to an admissions-based model. Recently the app has teamed up with flower company BloomThat and alcohol delivery service Minibar to make the app even more attractive to users. The new feature allows users to send drinks or flowers to potential matches simply by contacting the in-app concierge and choosing the appropriate gift. The idea behind the feature is to help users make a lasting impression that will help them stand out from the competition.
While other dating apps have features that allow users to express strong interest in another person, this particular service has the added benefit of real-world interaction.
Trend Themes
1. Offline Interaction - The League's new feature allows users to send drinks or flowers to potential matches, facilitating real-world interaction.
2. Enhanced User Experience - The app's partnership with flower company BloomThat and alcohol delivery service Minibar enhances the user experience by providing gift-sending options.
3. Standing Out From the Competition - The feature helps users stand out from the competition by making a lasting impression through thoughtful gifts.
Industry Implications
1. Online Dating - The offline interaction feature in The League opens up new opportunities for innovation in the online dating industry.
2. Flower Delivery - The partnership with BloomThat presents disruptive innovation opportunities for the flower delivery industry, incorporating it into the dating app experience.
3. Alcohol Delivery - The collaboration with Minibar expands the possibilities for the alcohol delivery industry, allowing users to send drinks as gifts through the dating app.
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