This Infographic Shows the Origins of the Selfie-Obsessed Generation
Rahul Kalvapalle — April 24, 2014 — Social Media
References: marketo & sociallystacked
This infographic, titled 'The Evolution of the Selfie-Obsessed Generation,' is a humorous yet thought-provoking look at the evolution of selfies. It lists different categories of selfies, ranging from the "sunset selfie" to the "duckface selfie."
The infographic points out that despite the impression that the selfie is a by-product of Instagram, it actually technically predates digital photography, as best illustrated by post-Impressionist painter Vincent Van Gogh's self-portraits.
However, the infographic notes that selfies have been taken to the next level in the modern digital world, where access to photo-taking devices is easier than ever and people are obsessed with their self-image. It also conveys to marketers the importance of understanding the selfie-obsessed generation, so as to be able to connect with them at a deeper level.
The infographic points out that despite the impression that the selfie is a by-product of Instagram, it actually technically predates digital photography, as best illustrated by post-Impressionist painter Vincent Van Gogh's self-portraits.
However, the infographic notes that selfies have been taken to the next level in the modern digital world, where access to photo-taking devices is easier than ever and people are obsessed with their self-image. It also conveys to marketers the importance of understanding the selfie-obsessed generation, so as to be able to connect with them at a deeper level.
Trend Themes
1. Evolution of Selfies - The selfie has evolved from simple self-portraits to a cultural phenomenon, presenting opportunities for new technologies and platforms.
2. Digital Self-image - The obsession with self-image in the digital world creates opportunities for industries in beauty, fashion, and technology to develop innovative products and services.
3. Connecting with the Selfie Generation - Marketers can tap into the selfie-obsessed generation by understanding their values and preferences, which can lead to innovative advertising and branding strategies.
Industry Implications
1. Technology - Advancements in technology can contribute to the evolution of selfies through features like augmented reality filters and advanced camera capabilities.
2. Beauty - The selfie-obsessed generation presents opportunities for the beauty industry to develop makeup and skincare products that enhance digital appearance.
3. Advertising - The selfie trend provides advertisers with the chance to create personalized and interactive campaigns that resonate with the selfie generation.
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