Angel Guard Fashion Combines Protection and Aesthetics
References: angelguardfashion & springwise
Self-defence clothing is becoming more commonplace nowadays as consumers opt-in for it as a means to feel safe in their environment—even when they find themselves walking home at night out on the town. The American start-up Angel Guard Fashion is betting on this trend, designing items that "aim to deter attacks, whilst creating fashion-friendly statements." The self-defence clothing lines include various pieces like dresses, belts, work jackets, and so on. In addition, the products are made out of 100% Vietnamese silk which is painted and made by hand.
About the ethos of the brand, founder Brooke Hart, shares: “There are currently no items, especially in the fashion field, which provide the fast response system and multiple layers of defence that Angel Guard Fashion does. Most defence items are specialized or impractical for the fast response that is needed in an attack.”
Image Credit: Angel Guard Fashion
About the ethos of the brand, founder Brooke Hart, shares: “There are currently no items, especially in the fashion field, which provide the fast response system and multiple layers of defence that Angel Guard Fashion does. Most defence items are specialized or impractical for the fast response that is needed in an attack.”
Image Credit: Angel Guard Fashion
Trend Themes
1. Self-defence Clothing - The trend of self-defence clothing provides an opportunity for fashion designers to introduce new aesthetics in their designs with a focus on safety.
2. Handcrafted Fashion - The trend of handcrafted fashion using unique materials like Vietnamese silk provides an opportunity for designers to create high-end fashion items with a focus on quality and craftsmanship.
3. Smart Defense Systems - The trend of smart defense systems using fast response technology provides an opportunity for tech companies to introduce new solutions for personal safety.
Industry Implications
1. Fashion Industry - The fashion industry can broaden its market to safety-conscious consumers by incorporating self-defence clothing and handcrafted fashion.
2. Textile Industry - The textile industry can collaborate with designers to provide unique and high-quality materials for self-defence clothing and handcrafted fashion items.
3. Technology Industry - The technology industry can introduce smart defense systems that provide fast response solutions for personal safety to the market.
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