Nissan is Showing Off New Tech By Automating a Traditional Japanese Inn
Justin Lam — January 26, 2018 — Marketing
References: reuters & digitaltrends
Nissan has decided to show off its new autonomous car tech by implementing it in self-parking slippers. The innovation doesn't just stop at slippers, Nissan has also stepped up the gear with self-parking floor cushions and even tables. This may seem like a ridiculous prank, but Nissan has actually implemented these self-parking items in a traditional inn near Tokyo. The slippers are fitted with wheels, but also feature sensors and motors that steer them to their prescribed location with a simple press of a button.
The self-parking slippers, and other household items, were designed to showcase Nissan's ProPilot Park autonomous technology. The goal of this program is to raise awareness of automated driving systems and to showcase their potential outside the realm of automobiles. With the growing interest in autonomous vehicles, and the fears around them, this program by Nissan allows for a simple and low damage showcase of just how useful the technology can be.
The self-parking slippers, and other household items, were designed to showcase Nissan's ProPilot Park autonomous technology. The goal of this program is to raise awareness of automated driving systems and to showcase their potential outside the realm of automobiles. With the growing interest in autonomous vehicles, and the fears around them, this program by Nissan allows for a simple and low damage showcase of just how useful the technology can be.
Trend Themes
1. Autonomous Household Items - Opportunity for companies to incorporate autonomous tech into everyday objects within the household.
2. Autonomous Technology Showcase - Companies can showcase their autonomous technology through creative and non-traditional means to increase public awareness and acceptance.
3. Propilot Park System Expansion - Opportunity for Nissan to expand their ProPilot Park system from automobiles to other applications for increased visibility and adoption.
Industry Implications
1. Automotive - Opportunity for automotive companies to expand into household products using existing autonomous technology.
2. Hospitality - Hotels and other lodging establishments can incorporate autonomous technology into their guest experience to increase convenience and modernity.
3. Consumer Technology - Opportunity for companies that specialize in consumer technology to collaborate with automotive companies to create autonomous household products.
2.1
Score
Popularity
Activity
Freshness
