Photographer Jens Lennartsson Uses Action Figures for Self-Marketing
Malika Renee Butss — November 28, 2013 — Marketing
References: jenslennartsson.se & neatorama
Danish photographer Jens Lennartsson has taken self-promotion for a whole new ride with his action figure self-marketing. While most photographers focus on getting their portfolios noticed and advertised Jens mailed out 400 action figures of himself.
Working with a company that makes custom action figures, Lennartsson put it much time and dedication to make sure they got his image just right. Along with the innovative toy, Jens attached a promotional package equipped with his portfolio; looking at it as a less expensive and more realistic sense of self-marketing. Sending out the perfect portfolio was not ideal to him, with the risk of it disappearing among the many other portfolios the recipient receives. Lennartsson wanted to make an epic impression so he wouldn’t be forgotten, and who could forget you when they have a 12 inch carbon copy staring them in the face on a day to day basis?
This type of marketing is sure to blow doors wide open and will probably be used more later on in the future or even just for amusement. I mean, I don’t have anything to market, but a action figure version of me sure does sound fun!
Working with a company that makes custom action figures, Lennartsson put it much time and dedication to make sure they got his image just right. Along with the innovative toy, Jens attached a promotional package equipped with his portfolio; looking at it as a less expensive and more realistic sense of self-marketing. Sending out the perfect portfolio was not ideal to him, with the risk of it disappearing among the many other portfolios the recipient receives. Lennartsson wanted to make an epic impression so he wouldn’t be forgotten, and who could forget you when they have a 12 inch carbon copy staring them in the face on a day to day basis?
This type of marketing is sure to blow doors wide open and will probably be used more later on in the future or even just for amusement. I mean, I don’t have anything to market, but a action figure version of me sure does sound fun!
Trend Themes
1. Action Figure Self-marketing - The trend of using customized action figures for self-promotion offers a unique and memorable way for individuals to market themselves.
2. Personalized Promotional Packages - The trend of sending promotional packages with customized portfolios and personalized merchandise provides a more immersive and engaging marketing experience for recipients.
3. Novelty Marketing Strategies - The trend of employing unconventional and entertaining marketing tactics, such as action figure self-marketing, helps businesses stand out and create lasting impressions.
Industry Implications
1. Photography - The photography industry can explore the use of customized action figures and personalized promotional packages to enhance self-marketing efforts and attract more clients.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of novelty marketing strategies, including action figure self-marketing, to generate buzz and capture audience attention for their clients.
3. Toy Manufacturing - The toy manufacturing industry can collaborate with individuals and businesses to create customized action figures for self-promotion, opening up new revenue streams and niche markets.
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