The Seletti Wears Toiletpaper Collection Features Maurizio Cattelan's Art
Meghan Young — March 20, 2014 — Art & Design
References: seletti.it & fastcodesign
The Seletti Wears Toiletpaper collection is aptly titled. For those not familiar with Seletti, it is an Italian home ware manufacturer that has decided to collaborate with provocative artist Maurizio Cattelan for its latest line of dishes, mugs and tablecloths. Although the dinnerware itself is pretty basic, the images that have been incorporated on them is far from that. From Cattelan's iconic cutoff fingers to a toilet plunger and collage of beetles, the dishes might as well be wrapped in toilet paper.
Of course, the name of the Seletti Wears Toiletpaper collection borrows itself from the artist's Toiletpaper series, which is a collaborative effort with fashion photographer Pierpaolo Ferrari. Cattalan states, "Pierpaolo and I are like sadistic scientists: everything around us can be infected by the ‘TP’ virus."
Of course, the name of the Seletti Wears Toiletpaper collection borrows itself from the artist's Toiletpaper series, which is a collaborative effort with fashion photographer Pierpaolo Ferrari. Cattalan states, "Pierpaolo and I are like sadistic scientists: everything around us can be infected by the ‘TP’ virus."
Trend Themes
1. Provocative Art Collaboration - The Seletti Wears Toiletpaper collection showcases the trend of collaboration between home ware manufacturers and provocative artists, providing an opportunity for disruptive innovations in the art-inspired dishware market.
2. Iconic Image Incorporation - The incorporation of iconic images, such as cutoff fingers and toilet plungers, on the dishes represents a trend in creating visually striking and conversation-starting dishware, presenting opportunities for disruptive innovations in the tableware industry.
3. Toilet Paper Aesthetic - The use of toilet paper aesthetics in the Seletti Wears Toiletpaper collection reflects a trend of embracing unconventional and bold designs, opening up possibilities for disruptive innovations in the home ware market catering to niche consumer preferences.
Industry Implications
1. Home Ware Manufacturing - The collaboration between Seletti and Maurizio Cattelan in the Seletti Wears Toiletpaper collection presents an opportunity for disruptive innovations in the home ware manufacturing industry by merging art with everyday products.
2. Art-inspired Dishware - The incorporation of provocative art by Maurizio Cattelan in the Seletti Wears Toiletpaper collection introduces disruptive innovation potential in the dishware industry, targeting consumers seeking unique, statement-making dining accessories.
3. Tableware Design - The visually striking designs featured in the Seletti Wears Toiletpaper collection create disruptive innovation opportunities in the tableware design industry, allowing for the exploration of unconventional and unconventional aesthetics.
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