Selena Gomez's 'Rare Beauty' Launched 2 Eye Shadow Palettes
Ellen Smith — October 23, 2020 — Fashion
Selena Gomez's 'Rare Beauty' makeup brand was created with the intention to “help break down the unrealistic standards of perfection that exist in the beauty world today,” and has now released a vegan eye shadow palette that's perfect for the approaching holiday season.
The exciting songstress-made collection offers sustainable and cruelty-free products that are sure to appeal to the more conscious consumer, or fans of Gomez. The two eye shadow palettes released in the drop cover a lot of ground, offering tones to suit any complexion. One palette arrives with jewel tones, making for perfect everyday wear for those that lean to cooler colors. Meanwhile, the other palette offers colors that cater to warmer tones.
Image Credit: Sephora
The exciting songstress-made collection offers sustainable and cruelty-free products that are sure to appeal to the more conscious consumer, or fans of Gomez. The two eye shadow palettes released in the drop cover a lot of ground, offering tones to suit any complexion. One palette arrives with jewel tones, making for perfect everyday wear for those that lean to cooler colors. Meanwhile, the other palette offers colors that cater to warmer tones.
Image Credit: Sephora
Trend Themes
1. Vegan Makeup Products - The rise of veganism presents an opportunity for the cosmetic industry to explore the development of sustainable and cruelty-free products.
2. Celebrity-endorsed Beauty Brands - Celebrity collaborations with beauty brands are booming, and companies can capitalize on aligning with high-profile figures to boost brand awareness and sales.
3. Personalized Makeup Palettes - Offering customizable makeup palettes that cater to individual skin tones and preferences can attract diverse consumers and provide a unique value proposition.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the growing demand for vegan and sustainable products by exploring innovative product development processes and ethical sourcing methods.
2. Entertainment - The entertainment industry presents an opportunity for celebrities to capitalize on their influence by launching their own brands and collaborating with existing ones.
3. Retail - Retailers can offer personalized makeup solutions, catering to individual tastes and preferences, offering a unique value proposition and elevating the shopping experience.
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