Sektorus Watch Splits Hours and Minutes for a Clearer Reading of Time
Amelia Roblin — August 1, 2012 — Art & Design
References: artlebedev & yankodesign
Convention is not a great reason to stick with the familiar design of a common object -- a consideration that is raised by the Sektorus Watch. It maintains the circular face and the narrower strap, but the way that it presents the time of day is quite different to the usual dial.
The Art Lebedev Studio divided the face of the chronograph into four quadrants, only two of which are treated to transparent material over numerical markings. The left section is a scale of digits from 0 to 12 to represent the hours of the day and the right side illustrates the minutes per hour from 0 to 60. A single hand marks the former and a pair of hands indicate minute and second values in the latter quadrant.
The Sektorus Wristwatch includes a small circle at the bottom to present the calendar day, embedded beneath the colorful silicone band that consumes half of the dial.
The Art Lebedev Studio divided the face of the chronograph into four quadrants, only two of which are treated to transparent material over numerical markings. The left section is a scale of digits from 0 to 12 to represent the hours of the day and the right side illustrates the minutes per hour from 0 to 60. A single hand marks the former and a pair of hands indicate minute and second values in the latter quadrant.
The Sektorus Wristwatch includes a small circle at the bottom to present the calendar day, embedded beneath the colorful silicone band that consumes half of the dial.
Trend Themes
1. Chronograph Redesign - Opportunity for watch manufacturers to create new and innovative ways of presenting time through redesigned chronographs.
2. Transparent Materials Integration - Opportunity for material manufacturers to provide transparent material solutions to watch manufacturers for unique designs.
3. Colorful Watch Bands - Opportunity for watch band manufacturers to provide colorful and unique band options for consumers.
Industry Implications
1. Watch Manufacturing - Opportunity for watch manufacturers to innovate and design new and unique chronographs.
2. Material Manufacturing - Opportunity for material manufacturers to provide transparent materials for watch manufacturers to use in unique designs.
3. Watch Accessory Manufacturing - Opportunity for watch accessory manufacturers to provide unique and colorful band options for consumers.
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