The Secret Life of Toys Proves That Action Figures Feel the Recession Too
Michael Hines — April 9, 2010 — Pop Culture
References: beautifuldecay
The Secret Life of Toys makes me wonder what happened to my old toys. These Star Wars action figures, like a lot of America, have fallen on hard times. Except they can't work, they're action figures.
The Secret Life of Toys is too nerdy to be true. Needing money for a cup of 'Jawa' is too clever. Check out the gallery to see how the Star Wars universe has fallen on hard times. Not even Han Solo is immune to a bad economy.
The Secret Life of Toys is too nerdy to be true. Needing money for a cup of 'Jawa' is too clever. Check out the gallery to see how the Star Wars universe has fallen on hard times. Not even Han Solo is immune to a bad economy.
Trend Themes
1. Nerdy Nostalgia - Opportunity to tap into the nostalgia of consumers by creating toys that evoke childhood memories with a modern and nerdy twist.
2. Economic-themed Play - Disruptive innovation opportunity to develop toys that teach children about economics, personal finance, and the impact of economic downturns in a fun and engaging way.
3. Recession-proof Collectibles - Opportunity to create exclusive and limited-edition collectibles that gain value over time, appealing to both toy enthusiasts and investors even during economic downturns.
Industry Implications
1. Toy Manufacturing - Innovation opportunity for toy manufacturers to develop creative and unique toys that reflect current economic trends to capture consumer interest and boost sales.
2. Education and Edutainment - Disruptive innovation opportunity in the education industry to design toys or educational materials that teach children about money management, economic concepts, and financial literacy.
3. Collectibles and Trading - Opportunity for collectibles and trading companies to cater to collectors' interests in acquiring exclusive and valuable toys and action figures, creating a market for recession-proof investments in collectibles.
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