Soundlly Lets Smartphones Augment Televi
Rahul Kalvapalle — October 18, 2016 — Marketing
References: soundl.ly & newscientist
A group of tech and multimedia entrepreneurs based in South Korea have managed to devise an innovative and high-tech second screen platform that could potentially go on to revolutionize the way people engage with the content streaming on their televisions, while giving broadcasters and advertisers new and more creative ways to reach out to viewers.
This second screen platform, dubbed Soundlly, will make use of technology that will result in the transmission of an inaudible tone from TV broadcasts to Soundlly-enabled smartphones. This will then allow the smartphone display to serve as a second screen that can be used to display relevant content, offers, advertisements and promotional information.
Considering that so many people nowadays lazily look at their smartphones while watching TV, there's clearly great potential for second screen content in conjunction with TV broadcasts.
This second screen platform, dubbed Soundlly, will make use of technology that will result in the transmission of an inaudible tone from TV broadcasts to Soundlly-enabled smartphones. This will then allow the smartphone display to serve as a second screen that can be used to display relevant content, offers, advertisements and promotional information.
Considering that so many people nowadays lazily look at their smartphones while watching TV, there's clearly great potential for second screen content in conjunction with TV broadcasts.
Trend Themes
1. Soundlly Technology - Soundlly's innovation in transmitting inaudible tones from TV broadcasts to smartphones creates potential for personalized content and advertising.
2. Second Screen Platforms - Soundlly's second screen platform reflects a rise in demand for customizable and interactive content accessible through mobile devices.
3. Multimedia Integration - Soundlly's integration of TV broadcasts and mobile devices demonstrates a trend towards fluid multimedia experiences and the potential for augmented reality applications.
Industry Implications
1. Broadcasting - Broadcasters can utilize Soundlly's technology to offer personalized, interactive content to viewers and attract advertising revenue through targeted advertising.
2. Mobile Devices - Soundlly's second screen platform provides new advertising and content delivery opportunities for smartphone manufacturers and app developers.
3. Advertising - Soundlly's technology creates opportunities for advertisers to deliver personalized and targeted content to viewers, strengthening engagement and potentially increasing conversion rates.
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